Mrs. Renfro's, Inc., is a company that sells 25 different relishes in 45 different states. Mrs. Renfro's chipotle corn salsa is so popular that the company cannot make enough to keep its resellers stocked. Its price of $4.50 for a jar seems just right to consumers who savour its hot and spicy taste. The popularity of hot and spicy food is an example of a(n)_________that Mrs. Renfro's has used to make its product a success.

Question

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The popularity of hot and spicy food is a demand factor that Mrs. Renfro's has used to make its product a success. As consumers have shown a strong preference for hot and spicy flavors, Mrs. Renfro's has capitalized on this trend by creating a product that meets this demand.

Mrs Renfro's, Inc