Demand factors are factors that determine:
A)the number of consumers who want to purchase a product.
B)consumers' willingness and ability to pay for goods and services.
C)the price that should be charged for a given product.
D)the number of consumers who can afford to purchase a product or service.

Question

Quizplus · Accepted Answer

Demand factors are those that affect consumers' willingness and ability to pay for goods and services. These factors include income, consumer preferences, and the availability of substitutes. Therefore, B is the correct answer as it directly relates to these factors. A, C, and D are not as directly related to demand factors.

Demand Factors Are Factors That Determine