When it comes to low prices in the eyes of consumers, which of the following statements is TRUE?
A)Consumers perceive lower prices as poor quality.
B)Costs will always dictate the price.
C)Consumers may not always perceive lower prices as connoting poorer quality.
D)Consumers will pay more for low quality products.

Question

Quizplus · Accepted Answer

Consumers may not always perceive lower prices as connoting poorer quality. In fact, some consumers see lower prices as a sign of a good deal or value for their money. However, this can vary depending on the product or service being offered and the overall brand reputation. It is important for businesses to carefully consider their pricing strategy and how it may be perceived by consumers.

When It Comes to Low Prices in the Eyes of Consumers