From a marketing viewpoint, price is__________ exchanged for the ownership or use of a good or service.
A)money or other considerations (including other goods and services)
B)money or other considerations (including goods but not intangibles and services)
C)what is recognized as barter within a particular culture
D)money exclusively earmarked for the transaction

Question

Quizplus · Accepted Answer

Price is the amount of money or other considerations such as goods and services that a customer is willing to pay in exchange for the ownership or use of a product or service. Therefore, option A is the best choice. Barter may be recognized in some cultures, but it is not the universal means of exchange for goods and services. Option D is not a common practice, as transactions may involve multiple types of payment.

From a Marketing Viewpoint, Price Is__________ Exchanged for the Ownership