When Pizza Hut announced it was going to add 25 percent more toppings to its Lover's Line of pizzas without increasing the price, what consumer motivation was it appealing to?

Question

Quizplus · Accepted Answer

Pizza Hut is appealing to the consumer's desire for value by offering more toppings without increasing the price. This is a way to attract customers who want to get the most for their money and feel like they are getting a good deal.

When Pizza Hut Announced It Was Going to Add 25