When Radiohead launched their 'In Rainbows' album online, they allowed consumers to download it for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:

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This type of pricing is known as "pay what you think it is worth" or "pay-what-you-want" pricing. It allows consumers to determine the value of the product and set the price accordingly. It can be a strategy to increase sales as well as customer satisfaction. It is not aimed at profit maximizing or profit minimizing, but rather is a way of engaging with customers by giving them greater control over the purchase.

When Radiohead Launched Their 'In Rainbows' Album Online, They Allowed