In one of its least favourite actions, Amazon.com was caught fiddling with its price tags. Avid Blu-Ray shoppers found that the online store was offering different customers different prices for the same Blu-Ray, and complained vociferously. Amazon was caught red-handed. It was, company officials admitted, trying to see how much it could charge for an item before shoppers balked. No matter what the reasoning behind it, Amazon.com was using:
A)predatory pricing.
B)price discrimination.
C)resale price maintenance.
D)horizontal price fixing.

Question

Quizplus · Accepted Answer

Amazon.com was engaging in price discrimination, as it was offering different prices to different customers for the same product. This practice is often done to extract the maximum amount of profits from different market segments.

In One of Its Least Favourite Actions, Amazon