A marketing specialist for a major department store wants to know how much time people tend to spend in the store so that the audio advertisements will replay on a timed loop, allowing every customer a chance to hear each unique message.What information is this marketing specialist seeking?
A) variability
B) deviation scores
C) central tendency
D) parameter

Question

Quizplus · Accepted Answer

The marketing specialist is seeking the central tendency of the time people spend in the store, which could be represented by the mean, median, or mode. This information would allow for the audio advertisements to replay on a timed loop that would reach most customers. Variability and deviation scores would not be useful in determining when to replay the ads, and a parameter refers to a specific value in a population, which is not relevant to this question.

A Marketing Specialist for a Major Department Store Wants to Know