Compared to questionnaires, interviews offer a researcher the chance to gain greater
A)depth of understanding.
B)breadth of opinion.
C)representativeness.
D)impersonality.

Question

Quizplus · Accepted Answer

Interviews allow a researcher to ask follow-up questions, probe for deeper understanding, and explore the nuances of the respondent's perspective. This depth of understanding is not possible with questionnaires, which rely on standardized questions and responses.

Compared to Questionnaires, Interviews Offer a Researcher the Chance to Gain