One of Canada's largest financial service providers, wanted to develop a customer-focused sales and service culture, top management developed the main messages, which were consistently communicated to all levels of employees throughout the organization. This is an example of a(n)_____ communication channel.
A) downward
B) upward
C) horizontal
D) formal
E) informal

Question

One of Canada's largest financial service providers, wanted to develop a customer-focused sales and service culture, top management developed the main messages, which were consistently communicated to all levels of employees throughout the organization. This is an example of a(n)_____   communication channel.
A) downward
B) upward
C) horizontal
D) formal
E) informal

Quizplus · Accepted Answer

Downward communication flows from higher levels to lower levels in an organization.

One of Canada's Largest Financial Service Providers, Wanted to Develop