Urban Legends
The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet) and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers.
-Refer to Urban Legends. When an employee at CocaCola received an email that contended half a rat's body had been found in a bottle of one of its competitor's products, the employee forwarded the email to everyone who worked in the Atlanta office. What kind of a grapevine communications network did this Coke employee use?

Question

Urban Legends
The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet) and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers.
-Refer to Urban Legends. When an employee at Coca­Cola received an e­mail that contended half a rat's body had been found in a bottle of one of its competitor's products, the employee forwarded the e­mail to everyone who worked in the Atlanta office. What kind of a grapevine communications network did this Coke employee use?

Quizplus · Accepted Answer

A gossip chain is defined as an informal communication channel through which one highly connected individual shares information with many other managers and workers.

Urban Legends The Concept of "Urban Legends" (A Story That Appears Mysteriously