₅₉_._Th_e_term _refer_s_t_o_th_e_overal_l_{organizationa}_l_strateg_y_tha_t_addresse_s_th_e_questio_n_"Wha_t_busines_s_or
Businesses are we in or should we be in?"

Question

₅₉_._Th_e_term _refer_s_t_o_th_e_overal_l_{organizationa}_l_strateg_y_tha_t_addresse_s_th_e_questio_n_"Wha_t_busines_s_or Businesses are we in or should we be in?"

Quizplus · Accepted Answer

The question is asking about which businesses a company should be in, which is a question of corporate-level strategy. Corporate-level strategy is concerned with the overall direction of the company and which businesses it should be in. Firm-level strategy is concerned with how a specific business unit competes in a particular market. Industry-level strategy is concerned with how a company competes within a particular industry. Portfolio strategy is concerned with the management of a company's portfolio of businesses. Vision is a statement of an organization's aspirations and purpose.

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