A manufacturer of suntan lotion could set a(n)----goal to increase revenues by 8 percent over the next five years and a(n)-----goal to increase sales next June in the Miami Beach area by 3 percent.
A)tactical; strategic
B) operational; tactical
C) distal; proximal
D) operational; strategic
E) proximal; distal

Question

Quizplus · Accepted Answer

A distal goal refers to a long-term objective, such as increasing revenues by 8 percent over five years, while a proximal goal is a short-term objective, like increasing sales by 3 percent next June in a specific area.

A Manufacturer of Suntan Lotion Could Set A(n)----Goal to Increase