An Australian manufacturer of surfboards wants to increase awareness of its brand in the U.S. market. A
Plan to accomplish this objective might be to host a series of surfboard competitions in California .

Question

Quizplus · Accepted Answer

The plan to host a series of surfboard competitions in California is a specific and measurable tactic that is designed to achieve the objective of increasing awareness of the Australian surfboard brand in the U.S. market. Therefore, it is a tactical plan.

An Australian Manufacturer of Surfboards Wants to Increase Awareness of Its