Lever's most successful product in India is Fair & Lovely, a skin whitening agent that is sold to dark-skinned women in India marketed to help the women find better husbands and better jobs. Lever is emphasizing its responsibility to make a profit and ignoring its superficial.

Question

Quizplus · Accepted Answer

Lever is focusing on its economic responsibility to make a profit while ignoring its discretionary responsibility to act ethically and consider the social implications of its marketing strategy.

Lever's Most Successful Product in India Is Fair & Lovely