The Rainforest Action Network, a national advocacy group, launched a bruising PR campaign to stop Home Deport from selling old-growth lumber. After two years of bad publicity and resistance to new store locations, Home Depot surrendered. Today, its suppliers are working with environmental and forestry groups to certify that their wood products are not from endangered areas. Home Depot used a(n)
Socially responsible.

Question

Quizplus · Accepted Answer

Home Depot's strategy was accommodative, as they worked with environmental and forestry groups to meet the demand for sustainable wood products. They did not take a proactive approach by voluntarily implementing sustainable practices, nor did they take a defensive approach by denying the demands or attacking the advocacy group.

The Rainforest Action Network, a National Advocacy Group, Launched a Bruising