The marketing manager of Interstate Bakeries was asked to meet with the organization's research and development department to explain why the company needed to change its 25-year-old package design for Twinkies. The marketing manager took on an interpersonal role as:
A) liaison
B) disseminator
C) disturbance handler
D) figurehead
E) resource allocator

Question

Quizplus · Accepted Answer

In a liaison role, managers deal with people outside their units.

The Marketing Manager of Interstate Bakeries Was Asked to Meet