One reason exponential smoothing is so popular is the ease with which it can be made to accommodate trend and seasonality in its forecasts.

Name: One reason exponential smoothing is so popular is the ease with which it can be made to accommodate trend and seasonality in its forecasts.
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Exponential smoothing allows for the inclusion of trend and seasonality in its forecast by using different smoothing parameters for each component, making it a popular choice for time series forecasting.

One Reason Exponential Smoothing Is So Popular Is the Ease