When yield management is implemented which one of the following does not result:
A) consumer surplus increases
B) multiple prices are offered
C) capacity is more fully utilized
D) market for the service is segmented

Question

Quizplus · Accepted Answer

Yield management typically involves charging different prices for the same service or product depending on demand, which can result in the segmentation of the market and the utilization of capacity. However, it does not necessarily result in an increase in consumer surplus, as some consumers may end up paying more for the same service than they would have in a fixed pricing model.

When Yield Management Is Implemented Which One of the Following