A relatively recent concept that refers to the movement of new products through existing distribution channels is called ________.
A) economies of scale
B) economies of scope
C) diversification
D) micromarketing

Question

Quizplus · Accepted Answer

Economies of scope refer to the efficiencies or savings that come from producing a variety of products using the same operations or distribution channels, rather than focusing on a single product line. This concept can involve the movement of new products through existing distribution channels to leverage these efficiencies.

A Relatively Recent Concept That Refers to the Movement of New