Because customers participate directly in the service process, the success of technological innovation is dependent upon ________.
A) the user-friendliness of the innovation
B) the ability of customers to pay for the service
C) customer acceptance
D) market research

Question

Quizplus · Accepted Answer

Since customers are directly involved in the service process, their acceptance of technological innovation plays a crucial role in the success of the innovation. It doesn't matter how user-friendly or expensive the innovation is, if customers do not accept it, it will not succeed in the market. Market research can inform the development of the innovation, but ultimately customer acceptance is what drives its success.

Because Customers Participate Directly in the Service Process, the Success