The servicescape can influence perceived quality.

Question

Quizplus · Accepted Answer

The servicescape refers to the physical environment in which a service is delivered. It includes factors such as lighting, décor, layout, scent, and cleanliness. The servicescape can influence customers' perceptions of the quality of a service, as it sets expectations and affects the overall experience. A well-designed and maintained servicescape can enhance perceived quality, while a poorly designed or maintained one can detract from it.

The Servicescape Can Influence Perceived Quality