In the design of a fitness center, where would be the most advantageous location of a juice bar? Consider such factors as traffic flow, impulse buying, and orientation/visibility.
A) At the back of the gym near the aerobic equipment.
B) Near the entrance/exit of the gym.
C) In a small alcove set to one side of the gym.
D) Upstairs in a separate enclosed room marked by a sign.

Question

Quizplus · Accepted Answer

Placing the juice bar near the entrance/exit of the gym would provide the most advantageous location for impulse buying as customers enter or leave the facility. It would also have high visibility for potential customers who may not have planned to purchase a drink but see it on their way in or out.

In the Design of a Fitness Center, Where Would Be