When the customer's role is built into the service delivery system, he or she is said to be a coproducer.

Question

Quizplus · Accepted Answer

When customers are actively involved in the service delivery process, they are considered coproducers. This means that they are not only recipients of the service but also contribute to its creation and delivery. Examples of coproduction can be found in many industries, from healthcare to banking to transportation.

When the Customer's Role Is Built into the Service Delivery