A cost-leadership strategy often involves customizing a standard service.
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Q3: When pursuing a differentiation strategy, a service
Q4: The IRS has identified frequent-user programs as
Q5: Information technology can be used to promote
Q6: American Airlines' early development of the SABRE
Q7: Service encounter, quality, information, and capacity planning
Q9: Information databases are an asset, because they
Q10: Service winners are the competitive dimensions used
Q11: On-line networks between suppliers and their customers
Q12: The use of micromarketing has the potential
Q13: Focus is a competitive strategy that creates
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