Kraft targeted its cream cheese flavors to match the tastes of a store's customers using off-line analysis of POS (point-of-sale) data. This is an example of ________.

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The strategy used by Kraft to match cream cheese flavors to the tastes of a store's customers based on POS data is an example of micromarketing, which involves tailoring marketing efforts to specific groups or individuals based on data analysis. Yield management involves adjusting prices and availability of products to optimize revenue, expert systems are computer programs that mimic human decision-making processes, and data envelopment analysis is a mathematical modeling technique used to evaluate the efficiency of decision-making units. None of these is the best fit for the given scenario.

Kraft Targeted Its Cream Cheese Flavors to Match the Tastes