Firms adopting a focus strategy tend to concentrate their efforts by selling a few products to a single market and compete primarily on price.

Question

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Firms adopting a focus strategy concentrate their efforts on a narrow market segment by offering specialized products or services that meet the unique needs of that segment. They compete by providing better quality, superior service, or other unique features that set them apart from competitors, not necessarily by price.

Firms Adopting a Focus Strategy Tend to Concentrate Their Efforts