The market or markets in which a firm chooses to compete should reflect the fit between the firm's primary strengths and its ability to satisfy customers needs better than the competition.

Question

Quizplus · Accepted Answer

This statement is true. The market or markets a firm competes in should align with the firm's strengths and its ability to provide superior customer satisfaction compared to its competitors. This helps the firm leverage its advantages to gain a competitive edge and succeed in the market.

The Market or Markets in Which a Firm Chooses to Compete