Anheuser-Busch (AB) rejected InBev's all-cash offer price of $6 per share on June 30, 2008 saying it undervalued the company, despite the offer representing a 35 percent premium to AB's pre-announcement share price. InBev refused to raise its offer repeating its strong preference for a friendly takeover. Speculate as to why InBev refused to raise its initial offer. Why do you believe that InBev continued to prefer a friendly takeover? What would you recommend InBev do to raise pressure on the AB board to accept the offer?
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