With regard to the process of screening possible ideas for a new idea, which of the following is correct?
Determining whether or not the new idea adds value for customers is not essential at this early stage of the process.
It is not possible to determine at this early stage whether a new idea will actually give a company a sustained competitive advantage.
It is important to determine if sales will lead to profits.
If the idea is not expected to result in making a profit for a number of years, exit costs are low.
All of these are correct.
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