You are asked to justify market research for a new product. You explain that it is required
to determine if the product will meet performance requirements.
to ensure that the new product will mesh with the firm's objectives.
to identify future production problems.
to identify benefits to be provided by the product.
to determine whether there will be a market for the product.

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The Answer of You are asked to justify market research for a new product. You explain that it is required
to determine if the product will meet performance requirements.
to ensure that the new product will mesh with the firm's objectives.
to identify future production problems.
to identify benefits to be provided by the product.
to determine whether there will be a market for the product.

You Are Asked to Justify Market Research for a New