If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use?
Business analysis
Concept testing
Commercialization
Screening
Product testing and test marketing

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The Answer of If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use?
Business analysis
Concept testing
Commercialization
Screening
Product testing and test marketing

If a Company Requires Consumer Response to a New Product