Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next?
Business analysis
Screening
Product testing
Concept testing
Prototype development

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The Answer of Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next?
Business analysis
Screening
Product testing
Concept testing
Prototype development