Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
Business analysis
Test marketing
Product testing
Concept testing
Prototype development

Question

Quizplus · Accepted Answer

The Answer of Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
Business analysis
Test marketing
Product testing
Concept testing
Prototype development