The marketing concept says that profitability is more important than any other criterion.

Question

Quizplus · Accepted Answer

The marketing concept states that customer satisfaction should be the primary focus of all business activities, with the ultimate goal of achieving long-term profitability. While profitability is important, it is not the only criterion that should be considered when making business decisions. Other factors such as customer needs, market trends, and overall business goals should also be taken into account.

The Marketing Concept Says That Profitability Is More Important Than