Market segmentation and product differentiation are almost identical concepts, except that market segmentation puts more emphasis on "price" while product differentiation puts more emphasis on "place."

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Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics, while product differentiation is the process of creating a unique product or service that sets it apart from competitors. Both concepts focus on different aspects of the marketing mix, with market segmentation emphasizing price and other factors such as demographics, psychographics, and behavior, while product differentiation emphasizes place (distribution), promotion, and other factors such as product features, quality, and design.

Market Segmentation and Product Differentiation Are Almost Identical Concepts, Except