Audio Corporation Is a Manufacturer of High-End Audio Recording Devices

Audio Corporation is a manufacturer of high-end audio recording devices and car stereo players. Its products are known for excellent craftsmanship and sound quality. The primary target market for the company is executives in the age group of 30 to 40. The company is in the process of reworking its media mix. It had traditionally relied on television to spread its message. However, with the advent of video-on-demand and DVR systems, ad-skipping has become common. Some managers in the decision-making team feel that the bulk of the advertising budget should be allocated to internet advertising.
Which of the following, if true, would strengthen the argument for using television as the medium for the next campaign?
A study shows that the bulk of television audiences are teenagers and people over 65.
More than 43 percent of advertising dollars are spent on national and local television commercials versus 8 percent on internet advertising.
The number of video-on-demand viewers is expected to quadruple during the next five years.
Increasingly, consumers are choosing not to watch ads.
Effective television ads are still capable of holding the audience's attention.