TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
-Referring to Table 12-16, what is the right test to use?
A) Wilcoxon signed rank test for difference in median
B) Wilcoxon rank sum test for median difference
C) Wilcoxon rank sum test for difference in median
D) Wilcoxon signed rank test for median difference
Correct Answer:
Verified
Q20:
Q21: TABLE 12-4
One criterion used
Q22: TABLE 12-12
Recent studies have found that
Q23: TABLE 12-3
A computer used by
Q24: TABLE 12-4
One criterion used to
Q26: If we wish to determine whether there
Q27: TABLE 12-13
According to an
Q28: When testing for independence in a contingency
Q29: In testing for whether the median
Q30: TABLE 12-16
A perfume manufacturer
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