TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
-Referring to Table 12-16, which hypotheses should be used?
A) versus
B) versus
C) versus
D) versus
Correct Answer:
Verified
Q54: TABLE 12-2
Many companies use well-known celebrities
Q55: TABLE 12-17
The director of the MBA
Q56: TABLE 12-11
Parents complain that children read
Q57: TABLE 12-12
Recent studies have found that
Q58: TABLE 12-2
Many companies
Q60: TABLE 12-17
The director of
Q61: TABLE 12-13
According to an article in
Q62: TABLE 12-9
Four surgical procedures currently
Q63: TABLE 12-4
One criterion used to evaluate
Q64: TABLE 12-14
A filling machine at
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