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TABLE 12-16
a Perfume Manufacturer Is Trying to Choose Between  Package  Scratch 52376843435348395647\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}

Question 59

Multiple Choice

TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
 Package  Scratch 52376843435348395647\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}
-Referring to Table 12-16, which hypotheses should be used?


A) H0:MD0 H_{0}: M_{D} \leq 0 versus H1:MD>0 H_{1}: M_{D}>0
B) H0:M1=M2 H_{0}: M_{1}=M_{2} versus H1:M1M2 H_{1}: M_{1} \neq M_{2}
C) H0:MD=0 H_{0}: M_{D}=0 versus H1:MD0 H_{1}: M_{D} \neq 0
D) H0:M1M2 H_{0}: M_{1} \leq M_{2} versus H1:M1>M2 H_{1}: M_{1}>M_{2}

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