TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
-Referring to Table 12-16, what is the rank of the absolute difference for the last pair of observations?
Correct Answer:
Verified
Q86: TABLE 12-9
Four surgical procedures currently
Q87: TABLE 12-18
As part of an evaluation
Q88: TABLE 12-20
Data on the percentage
Q89: TABLE 12-9
Four surgical procedures
Q90: TABLE 12-10
The director of admissions at
Q92: TABLE 12-9
Four surgical procedures
Q93: TABLE 12-9
Four surgical procedures currently
Q94: TABLE 12-18
As part of an evaluation
Q95: TABLE 12-7
The director of transportation of
Q96: TABLE 12-20
Data on the percentage of
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