TABLE 12-15
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group. He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group. The data are given below. Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-15, the calculated value of the test statistic is ______.
Correct Answer:
Verified
Q104: TABLE 12-15
A perfume manufacturer is trying
Q105: TABLE 12-20
Data on the percentage of
Q106: TABLE 12-19
An agronomist wants to compare
Q107: TABLE 12-15
A perfume manufacturer is trying
Q108: TABLE 12-13
According to an article
Q110: TABLE 12-13
According to an article
Q111: TABLE 12-8
The director
Q112: TABLE 12-17
The director of the MBA
Q113: TABLE 12-6
The dean of a college is
Q114: TABLE 12-10
The director of admissions at
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