TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question " Out of a 100 point score with 100 being the highest and 0 being the lowest, what is your satisfaction level on the videocassette recorder that you purchased?" result in
A) a nominal scale variable.
B) an interval scale variable.
C) a ratio scale variable.
D) an ordinal scale variable.

Question

Quizplus · Accepted Answer

The possible responses to the question "Out of a 100 point score with 100 being the highest and 0 being the lowest, what is your satisfaction level on the videocassette recorder that you purchased?" result in an interval scale variable. This is because the responses have equal intervals between each point on the scale, and the zero point on the scale does not represent the absence of the attribute being measured (satisfaction). However, it is not a ratio scale because there is no true zero point on the scale (i.e. a score of 0 does not mean the absence of satisfaction). It is not an ordinal scale because the responses are not ordered in terms of magnitude or direction, and using terms such as "higher" or "lower" to describe satisfaction levels would not be meaningful.

TABLE 1-1 The Manager of the Customer Service Division of a Major