TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "Are you happy, indifferent, or unhappy with the performance per dollar spent on the videocassette recorder?" result in
A) an interval scale variable.
B) a nominal scale variable.
C) a ratio scale variable.
D) an ordinal scale variable.

Question

Quizplus · Accepted Answer

The possible responses "happy, indifferent, or unhappy" indicate an ordered ranking, making this an ordinal scale variable. The responses cannot be quantified or measured on a numerical scale, ruling out ratio and interval scale variables. While the responses are categories, they have a specific order to them, ruling out a nominal scale variable.

TABLE 1-1 The Manager of the Customer Service Division of a Major