TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, which of the following will be a good frame for drawing a sample?
A) the list of customers who returned the registration card
B) telephone directory
C) voting registry
D) a list of potential customers purchased from a database marketing company

Question

Quizplus · Accepted Answer

The list of customers who returned the registration card would be the best frame for drawing a sample because it contains the names and addresses of customers who have actually purchased a videocassette recorder from the company in the past 12 months. This ensures that the sample is representative of the population of interest. The other options (telephone directory, voting registry, list of potential customers purchased from a database marketing company) are not relevant or appropriate frames for this particular study.

TABLE 1-1 The Manager of the Customer Service Division of a Major