Employer branding uses marketing techniques to attract,engage,and retain employees in the effort to become an employer of choice.

Question

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Employer branding is a process of using marketing strategies to build a company's reputation and attractiveness as an employer. The aim is to attract, engage, and retain top talent, making the company the employer of choice for job seekers in a particular industry or sector.

Employer Branding Uses Marketing Techniques to Attract,engage,and Retain Employees in the Effort