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Bob Works in Marketing and Wants to Be Creative at His

Question 27

Multiple Choice

Bob works in marketing and wants to be creative at his work.Which of these is LEAST likely to be a prerequisite for his creativity?


A) having knowledge about his domain in marketing
B) being strongly motivated by external rewards rather than taking pleasure in his work
C) being able to ignore criticism and tolerate ambiguous findings
D) being willing to take risks and not follow the crowd

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