Cross-cultural researchers find that the causes of high self-esteem are
A) similar in nearly all cultures.
B) different in individualistic and collectivist cultures.
C) similar in nearly all cultures, but what makes people happy varies across cultures.
D) impossible to assess because of subtle differences among languages.

Question

Quizplus · Accepted Answer

Cross-cultural research has found that the factors contributing to high self-esteem vary between individualistic and collectivist cultures. In individualistic cultures, self-enhancement and individual achievement are more strongly related to self-esteem, while in collectivist cultures, social relationships and group acceptance are more influential in determining self-esteem.

Cross-Cultural Researchers Find That the Causes of High Self-Esteem Are