Which tasks are considered to be marketing applications of simulation modeling?
A) determining the effect of entry of new brands into the market
B) discovering customer preferences for different attributes of products
C) investigating brand-switching behavior of customers
D) investigating the effect of advertising on sales
E) all of these choices

Question

Quizplus · Accepted Answer

All of the choices listed (determining the effect of new brands, discovering customer preferences, investigating brand-switching behavior, and investigating the effect of advertising on sales) are common marketing applications of simulation modeling.

Which Tasks Are Considered to Be Marketing Applications of Simulation