The purpose of using appropriate keywords to describe your characteristics and credentials in an online résumé is to

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Using relevant and appropriate keywords can make your online résumé more likely to be chosen by an automated résumé system, especially if you are applying for jobs in fields like technology or finance where these systems are commonly used. However, it is also important to concisely and honestly describe your work history, emphasize action verbs, and make a consistent and professional impression.

The Purpose of Using Appropriate Keywords to Describe Your Characteristics