By stressing the "you attitude," the writer's focus is on the writer.
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Q10: In a persuasive letter, an irrelevant opening
Q11: The first thing a writer must do
Q12: Form letters are appropriate as persuasive messages
Q13: To attract reader interest, you should preview
Q15: When you write a persuasive message, be
Q16: In the content of your persuasive message,
Q17: To overcome resistance, you must show how
Q18: Determining whether a reader might be resistant
Q19: Providing credible evidence such as current statistics
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